TikTok is introducing a fresh option that allows them to lessen the volume of AI-made content appearing in their feeds. This step comes as the platform revealed that it presently contains over 1 bn content made with AI.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global rollout. This development coincides with a increase in content created by AI, driven by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising video streams on a competing service primarily display AI-generated videos. A large amount of this content is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is typically nonsensical or bizarre.
“We know from our community that many people appreciate content created using AI tools, ranging from digital art to informative clips, and we aim to provide users the power to adjust the amount of that, depending on their own choices,” commented a company executive.
Volume and Proportions
The service shared that there are currently 1.3bn videos on its network labeled as made with AI. In total, more than 100 mn media items are uploaded to the app every day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Members will be able to limit or boost the amount of AI-generated videos they see by opening the content preference feature in the app and choosing the AI content topic. Further subjects that currently be modified under the setting cover current affairs, clothing, aesthetics, and choreography.
AI Disclosure Rules
Its policies oblige creators to tag lifelike AI-made content, and it prohibits harmful AI impersonations of celebrities or crisis events. Any realistic artificial content that is without a tag can be deleted under its terms of service.
In addition, the platform will from now on attach an “AI-made” watermark to content created with its proprietary AI systems, or detected by an cross-platform project for recognizing artificial media. This step is intended to stop users from seeking to evade the labeling process.
Educational Initiatives
The platform is also introducing a $2 million awareness program for experts and groups to create learning resources about ethical AI use. This program will benefit non-profit groups dedicated to training coding and technology.
Moderation Strategy
TikTok has justified its content review process, following controversy over proposals to cut jobs for hundreds of review team members in Britain. The company is expected to reduce a significant number of roles in its content moderation department in the UK capital, with labor groups and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A senior executive clarified that staff-based oversight would remain essential, but automated tools can shield workers by filtering out the most harmful content before it has to be seen by humans. The company announced a significant reduction in disturbing and violent content seen by safety staff over the last 12 months due to reliance on its AI tools.
It is vital to combine people and machines to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with dangerous material as swiftly, which is where a lot of the machine support is proving valuable work at speed.”
